Back to the site

The brand

A J and a V locked together, leaning forward. Everything on this site comes from that one shape.

The brand on one board: the mark, its construction, the site, the line, the colours, the type, the business card, the photos and the parts of the system.

One mark, one colour.

Clear space is one J stem on every side. The smallest size is 16 pixels tall. No container, no gradient, no outline.

Everything leans by 12°.

Corners stay sharp. The only curve is the one in the J. Two shapes sit close, with a thin gap between them.

A buttonAnother

Large, the mark is a window.

The J is flat colour. The V holds the portrait, printed in the same colour, and the print fades out at the collar.

The mark, large: a blue J, and a V that holds a portrait of João printed in the same blue.

Two grounds, two signals.

Press a colour to copy it. A project page swaps Blue for one accent of its own.

One family, one second hand.

  • Archivo, heavy and leaningHeadings and numbers
  • Archivo, plain and calmEverything you read
  • Caveat, for a few notesAlways in the second colour
  • Geist MonoOnly what a machine wrote

The files.